NFLX – Netflix, Inc. – Analysts at JPMorgan raised their target share price on Netflix to $133 from $110 today sending the provider of DVD-rental-by-mail service soaring 5.05% higher to $115.91 as of 1:08 pm (ET). Earlier shares surged 6.83% to touch an intraday high of $117.87, which is just $1.63 below the stock’s current 52-week high of $119.50 attained back on May 13, 2010. Options traders littered Netflix with various bullish strategies to position for continued appreciation in the price of the underlying shares. Near-term optimists purchased 1,200 calls at the June $120 strike for an average premium of $2.48 apiece. Call buyers at this strike price profit only if NFLX shares rally above the average breakeven point to the upside at $122.48 by June expiration. Other bullish individuals sold 2,100 puts at the June $110 strike for a premium of $3.20 per contract. Put sellers keep the premium received on the trade if shares trade above $110.00 through expiration day. Investors short the puts are apparently happy to have shares of the underlying stock put to them at an effective price of $106.80 in the event that Netflix shares slip and the puts land in-the-money at expiration. Finally, medium-term bullishness took the form of a debit call spread in the September contract. One trader picked up 2,100 in-the-money calls at the September $115 strike at an average premium of $16.19 each, and sold the same number of calls at the higher September $125 strike for an average premium of $11.47 a-pop. The net cost of the debit call spread amounts to $4.72 per contract. Therefore, the investor responsible for the transaction stands ready to accrue maximum potential profits of $5.28 per contract as long as Netflix shares jump 7.85% over the current price of $115.91 to exceed $125.00 ahead of expiration day in September.