Founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and headquartered in San Francisco, CA., Twitter Inc (NYSE:TWTR) is a $10 billion market cap online social networking and microblogging service that enables users to send and read 140-character messages called tweets. Twitter also provides promoted products and services that enable its advertisers to promote their brands, products, and services. Fiscal year 2015 was another disappointing year for TWTR shareholders as the stock ended the year 66%lower than it began. Since the beginning of FY 2016 Twitter shares have lost an additional 37% of their value. The company continues to face complex challenges, and that includes moving its user metrics in the right direction and generating the ad dollars investors are looking for.