Before the new iPad mini and the 4th generation 9.7-inch iPad went on sale Apple (AAPL) had sold over 100 million iPads in the two and a half years since it launched. But as impressive as that number sounds, according to a new proprietary study by DisplaySearch analyst David Hsieh, Apple could sell 100 million units in 2013, half of them minis, as demand explodes.
“In 2013, it is likely that Apple will adjust its product portfolio to meet the strong demand for the iPad mini,” Hsieh wrote in his study. ”We believe that Apple is targeting total iPad shipments of 100 million in 2013, half accounted for by the iPad mini, and 40 million new iPad and 10 million iPad 2, as production continues at least until the middle of 2013.”
In addition to his iPad projection, Hsieh also forecasts the total tablet market will ship 170 million units-plus next year and that if Apple hits its targets, Cupertino will continue its domination at approximately 60% market share.