Can Tesla (TSLA) Win the Big Race?

Tesla may seem to be losing the race in the automated vehicle technology, but it’s winning the bigger fight for sustainable energy.

tesla tsla

Does your car cause asthma?

Millions of drivers all over the world will be shaking their heads in answer to that question. Ridiculous, some may even say under their breath.

How about autism? Is your car one of those vehicles causing autism in some children?

You can expect a reaction of outrage at that.

But, it’s a scientific fact that transportation is one of the major causes of air pollution due to fossil fuel combustion. And air pollution causes many kinds of illness, including asthma and autism.

Yes, autism.

There’s been a study from the Harvard School of Public Health (HSPH) which examined the links between air pollution and autism across the United States of America. The study was led by Andrea Roberts, a research associate in the HSPH Department of Social and Behavioral Sciences, the result of which was published on Environmental Health Perspectives in 2013.

The researchers discovered that women who live in areas which air is heavily polluted with diesel particulates or mercury suffer from a higher risk of having an autistic child. The same is true with women who are constantly exposed to other types of air pollutants like lead, methylene chloride, and manganese.

It’s not surprising why the world welcomed Tesla with open arms and a grateful heart when the company started to manufacture electric cars.

Problems about global warming, effects of pollution on the environment and human health, climate change, endangered species, et cetera, et cetera, can be so overwhelming.

Everyone wants to feel that they’re contributing something good to our planet. By choosing Tesla, it feels like you’re shooting two birds with one stone –promoting cleaner air while enjoying smoother ride on a technologically-advanced car.

But Can Tesla Win the Big Race?

As a business, Tesla (NASDAQ:TSLA) does have its series of ups and downs.

And, recently, its stock price has taken a hit, losing more than 30 points from 52 week highs/trading at $358 per share, due to concerns about the company’s capability to deliver goods on time. Also, competition is getting stiffer as bigger car manufacturers are shifting to electric. A recent study conducted by market research firm Navigant, declared major automotive companies like Ford, GM, Daimler, Renault-Nissan and Volkswagen Group as the current leaders in automated vehicle technology, with Silicon Valley rivals Uber and Tesla still trying to catch up.

Stuff like that can make investors nervous.

However, Tesla keeps on putting its foot forward. Aside from the Tesla Network, which gives owners opportunities to rent out their cars and earn additional revenue, Tesla introduces another product to complement this time the company’s solar roof.

The Powerwall is a rechargeable lithium-ion battery for home energy storage. Excess energy from Tesla’s solar roof tiles can be stored in the Powerwall which homeowners can then use at night or in times of emergency.

Solar energy-sharing is even possible. Homes can share their excess solar energy with their neighbors. They can also have more earnings by offering charging service to owners of Tesla vehicles.

As Tesla’s supercharger network expands, their customers also enjoy more convenience and financial gain.

It’s a win-win situation for everyone.

How Tesla’s Mission Has Drawn its Own Finish Line

“Tesla’s mission is to accelerate the world’s transition to sustainable energy.”

With those words, it’s easier to understand why the company is not as aggressively involved in the competition among car manufacturers.

“Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation.”

They have a clear grasp of what the world really needs, and the company’s acting to help fulfill that need.

It’s still a business, investors and critics will say.

But, it’s a business with wisdom and a heart. It’s listening to the problems of the world, not only to its own.

Global warming is real. Climate change is real. Problems with pollution and over-population are real. And our planet’s resources are running out.

Becoming a part of the solution to a world in need may be the best business of all.

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