Google Didn’t Hold Back on the iPhone 7’s Camera Performance (GOOG)

Google-parent Alphabet Inc. says its flagship smartphone has the best camera ever made.

Google GOOGL Pixel

Alphabet Inc (NASDAQ:GOOGL) recently launched its newest flagship smartphone, the Pixel alongside Pixel XL, and boy, did the Mountain View, Calif.-based company made some bold claims. According to Google exec Sundar Pichai, the Pixel has the single best phone camera ever made. And to erase all doubts that Google is coming after the iPhone 7, the event was filled with savage burns directed at Apple (NASDAQ:AAPL).

Apple is all about camera performance and it’s been one of the key features that’s consistently improving with every reiteration of the iPhone. To illustrate how deeply Apple cares about camera performance, execs say that over 800 engineers worked on the iPhone 7’s camera, piecing together over 200 components within the teeny tiny camera modules. And because of the improved hardware, the iPhone 7 featured a bump that most users are unhappy about.

Google execs made not-so-subtle digs at the iPhone 7 camera bump during the launch. In a live demo, the bump has been mentioned one time too many, highlighting the fact that the Pixel does not have this much-maligned design. The execs added that Taiwanese smartphone maker HTC assembled the Pixel smartphones.

Google also bragged about the Pixel’s camera performance, highlighting the fact that its newest smartphone scored 89 out of 100 in a DxOMark Mobile test. On the same test, the iPhone 7 scored an 86. DxOMark is known for rating cameras and lenses for smartphones and high-end DSLRs alike using sophisticated analysis software.

However, it’s worth noting that DxOMark has yet to review iPhone 7 Plus’ camera. Google also slammed one of most common sources of frustration among iPhone users, the limited storage.

As you know, photos and videos eat a lot of space and if you’re using an iOS device, then you might be familiar with the annoying storage full popups. According to Brian Rakowski, Google’s vice president of product management, Pixel and the Pixel XL users can kiss these “painful” Storage Full popups goodbuy because their flagship smartphones will come with “free unlimited storage for photos and videos at full resolution.”

Moreover, both the regular and the XL Pixels share the same features, which means, Google is not putting a premium on extra/special features, something that’s been a tradition at Apple. To top it all off, the Pixel smartphones will be the first to feature Google’s newest digital assistant, the company’s answer to Apple’s Siri. Other notable Pixel camera features include the ability to edit photos.

Google’s Pixel smartphone features a sleek, aluminum and glass form factor. The smaller, 5 inch model – priced at $649 – comes with a storage of 32 GB, while the larger XL, features a 5.5-inch screen with up to 128 GB storage, just like the iPhone 7 Plus.

Both Pixels boasts of a high res display, 12 megapixel rear cameras, 8 mega pixel front cameras and the latest chipset by Qualcomm Snapdragon.

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