Apple (AAPL) has released a new television ad hoping to convince a few last-minute shoppers to head to an Apple store this weekend. The ad itself, first spotted by MacStories, features a young girl singing and FaceTiming “I’ll be home for Christmas. You can count on me. I’ll be home for Christmas, if only in my dreams” to another recipient, presumably her grandfather, who is shown on an iPad mini.
The thirty second commercial in which Apple lets its products and services do all the talking since there is no voice-over, stars an iPad and an iPad mini side by side with the FaceTime app running, emphasizing the app as well as iPad’s usefulness to communicate with family and friends over the holiday season.
You can watch the commercial below.
Genius marketing. Pure genius.
Minimalist tripe. Singer has no emotional connection with the lyrics, and can hardly be expected to know what it’s like to be a soldier overseas and not able to make it back for Christmas. Trying for cute they nail nauseating.