Shares of Advanced Micro Devices (AMD) push to new session highs ($9.17) on a notable pickup in intraday volume here. Strength being attributed to a MW report that says Apple Inc (AAPL) has announced that its updated ‘MacBook Pro’ notebooks will feature AMD’s Radeon HD stand-alone graphics processors.
Analyst Romit Shah of Nomura Equity Research said Apple’s choice was positive news for AMD — and a blow to rival Nvidia Corp. (NVDA). Currently, the 15 and 17 inch MacBook Pros use Nvidia graphics cards. However, that’s about to change. According to CNet, the 15″ and 17″ MacBook Pros will use AMD (formerly ATI) discrete graphics cards alongside Intel’s (INTC) integrated solution. As in previous MacBook Pros, the discrete graphics chip is only acitivated when heavy lifting is needed. When high-end graphics processing is not necessary, the system then defaults to Intel’s graphics. Needless to say, the rivalry between AMD and Nvidia continues to grow in the graphics chip arena, particularly after AMD bought Canadian graphics chipmaker ATI Technologies, which had been a key Nvidia rival.
“While volumes of the MacBook Pro are not significant, we continue to believe that AMD’s relationship with Apple is strengthening,” Shah wrote.
At last check, AMD, based in Sunnyvale, California, gained $0.61, or 7.25 percent, to $9.17 in NYSE trading. NVIDIA Corporation, based in Santa Clara, Calif., rose 73 cents to $22.84 on the NASDAQ.