Twitter (TWTR) to Surpass Yahoo (YHOO) in U.S. Online Ad Sales: Report

Shares of Twitter, Inc. (TWTR) are higher by more than 2% in early morning trading on Thursday after a Wall Street Journal report, which cited digital market research firm eMarketer, said Twitter is set to surpass Yahoo (YHOO) for third place in U.S. online display advertising sales this year.

According to the report, the online social networking service is expected to claim 5% of the U.S. display ad market this year, up from 3.6% in fiscal 2014. Yahoo, the third-largest display ad seller for the past four years, will fall to fourth place despite its recent push into mobile ads. Twitter still trails Facebook (FB) with 25.5% of the market, and Google (GOOG), with a 13% share.

On trading measures, Twitter, Inc, currently valued at $32.09 billion, has a median Wall Street price target of $52.00 with a high target of $67.00. Approximately 4.6 million shares have already changed hands, compared to the stock’s average daily volume of 20.39 million.

In the past 52 weeks, shares of the global platform for public self-expression have traded between a low of $29.51 and a high of $55.99 with the 50-day MA and 200-day MA located at $47.48 and $44.26 levels, respectively. Additionally, shares of TWTR trade at a P/E ratio of 1.74 and have a Relative Strength Index (RSI) and MACD indicator of 60.66 and +2.35, respectively.

TWTR currently prints a one year return of 3.38% and a year-to-date return of around 38%.

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