After two years of construction, Berlin’s first Apple (AAPL) store opened at 5pm local time on Friday with fanfare appropriate to a flagship store in a prominent shopping district. Housed in one of Berlin’s renovated historic buildings, Germany’s 11th and biggest Apple Store is located in the district of Kurfuerstendamm, one of the most famous and most expensive avenues in Berlin.
Despite suggestions that Apple is losing its cool, there were some 200 employees on hand at the store to welcome the massive crowds of eager Apple fans that queued up for as long as 10 hours before the store opened. According to Telegraph, some Apple diehard slept on the pavement for a chance to be the first inside the new store.
“I was here at 9pm last night,” said Jan Teuner, 46, a civil servant. “It was cold and the ground was hard. But I wanted to be first because I love Apple and the products are perfect.”
It was reported by IFOAppleStore’s Gary Allen, that all of the 4,500 traditional special edition T-shirts printed to commemorate the day were handed out by 8:50 local time.