T-Mobile on Tuesday announced the start of an aggressive trade-in plan designed to lure current iPhone 4 and 4S users to switch carriers. Available through mid-June, the trade-in offer enables subscribers switching to T-Mobile from other networks a chance to reduce the down payment on an entry-level 16GB iPhone 5 from $99.99 to $0.
Customers will still have to make monthly payments for Apple (AAPL)’s latest handset, in addition to their wireless service payments, but T-Mobile says it will also offer a credit of up to $120 depending on the value of the device being traded, which can be used toward monthly payments, or the purchase of accessories or another device.
“Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile,” said in a prepared statement Mike Sievert, chief marketing officer for T-Mo USA. “We’re making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.”
T-Mo’s announcement comes less than a week after the Bellevue, Wa.-based company started accepting pre-orders for the iPhone 5 ahead of the handset’s official launch date this Friday.