According to the latest sales data from smartphone tracking firm Kantar Worldpanel ComTech, Apple (AAPL) reached its highest figure ever in U.S. smartphone sales for the September-November period, with a share of 53.3 percent, up from 48.1 percent last month, and 37 percent from a year ago. That means that more than half of all smartphones sold in the U.S. were iOS devices.
As you might expect, the launch of the iPhone 5 boosted sales to push Apple beyond the 50 percent share mark.
“Apple has reached a major milestone in the U.S. by passing the 50 percent share mark for the first time, with further gains expected to be made during December,” Dominic Sunnebo, Kantar’s global consumer insight director, said in a statement.
The report also indicated that Apple’s gains come at the expense of Google (GOOG)’s Android mobile operating system whose shares dropped significantly from 52.9 percent last year to 41.9 percent this year.
Here’s a screen grab from the report showing the gains in the U.S. on a year-over-year basis versus Android, Research In Motion (RIMM)’s BlackBerry that saw its market share evaporate from 7% to 1.4%, and other mobile platforms.
Meanwhile in Europe, Apple continues to be in second place with only 25.3% market share, climbing from 22.8% y/y, versus Android’s commanding 61 percent, up from 51.8% a year ago. Microsoft (MSFT)’s Windows grew from 2.6% to 4.7%. Those gains primarily came as a result of the official release of Windows Phone 8 in October as well as the decline of RIM and Symbian.
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