Following the unveiling of the new 13-inch Retina MacBook Pro at its fall media event, Apple (AAPL) has introduced its first television ad for the new version of the popular model, which besides featuring the highest resolution [2,560×1,600 pixels] you can get in a 13-inch laptop, a 2.5GHz dual-core Intel Core i5 processor, 8GB of RAM, and 128GB of flash storage, shares many of the same components first introduced in the 15-inch Retina MacBook Pro.
In the “Colors” titled ad that uses a black background and starts with a panning shot that reveals the 13-inch Retina display, Apple seems eager to show the new laptop from all angles to emphasize the 178-degree wide viewing-angle attributes of the product’s In-Plane Switching technology [IPS]. The 13-inch Retina display, which involves IPS panel technology used for LCDs, has 75% less reflection and 28% higher contrast than the current generation.
The spot also shows a number of different Apple apps including Final Cut Pro, Aperture, and iTunes.
The new 13-inch Retina MBP that went on sale Tuesday, and carries a starting price of $1,699 for the base 2.5GHz dual-core Intel Core i5 version, is aimed at “the pro in all of us”.