Microsoft (MSFT) and Research In Motion (RIM) introduced this morning at BlackBerry World 2011 a new cooperation which will make Bing the default search engine and Bing Maps the default location and mapping service on RIM’s BlackBerry devices presented to mobile operators, both in the U.S. and internationally. The partnership involves Bing being integrated at the OS level according to Microsoft CEO Steve Ballmer.
Bing will be “deeply integrated” into the devices, creating “unique experiences for millions of BlackBerry customers,” Ballmer said today in a surprised appearance at the annual BlackBerry World trade show in Orlando, Florida. At the event, Ballmer outlined how the two companies can collaborate together to help people make better decisions with Bing on BlackBerry devices.
“This goes way beyond search box,” Ballmer said. “It’s about real tools that help real people get things done.” Also a part of the partnership is placement for Bing apps within BlackBerry App World’s app store carousel. According to Ballmer, the first RIM gadgets with the embedded service will be ready in time for the holiday shopping season later this year.
“We are excited to be working with RIM, an early leader in Internet-connected mobile devices,” said in a statement Bing Director Matt Dahlin.
Microsoft’s strategic alliance with RIM mimics a deal it made with Nokia (NOK) earlier this year.