Amazon.com Inc. (AMZN) is near an agreement to buy Diapers.com’s parent company Quidsi for $540 million, Fortune reported. The offer values the New Jersey-based company, whose investors include Accel and Bessemer, at $200 million more than in a recent round of venture capital fundraising.
Quidsi, a competitor for Seattle-based Amazon, which began selling diapers in mid-2006, expects to ship half a billion diapers this year.
The parties could announce the agreement as early as Monday.
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