Intel Corporation (INTC), the world leader in silicon innovation – announced on Sunday that desktop processors based on the company’s upcoming new microarchitecture (code-named Nehalem – which uses the 45 nm manufacturing methods from ‘Penryn – successor to the Merom core currently used for the Core 2 Duo’ — and applies it to the new microarchitecture) will be introduced as “Intel Core processor.”
Nehalem will not become Core 3. Instead, the first products in this new family of processors, including an “Extreme Edition” version, will carry an “i7” identifier and will be formally branded as “Intel® Core™ i7 processor.” This is the first of several new identifiers to come as different products launch over the next year.
According to the manufacturer, the Intel Core name remains the logical choice for Intel’s latest family of processors. The Intel ‘Core i7’ processor (which is a brand that refers to a range of Intel’s consumer 64-bit dual-core and quad-core CPUs) brand logo will be available for high-performance desktop PCs with a separate black logo for Intel’s highest-end “Extreme Edition.” Intel will include processor model numbers to differentiate each chip.
Sean Maloney, Intel Corporation executive vice president and general manager, Sales and Marketing Group pointed out that: “the Core name is and will be Intel’s flagship PC processor brand going forward and to expect Intel to focus even more marketing resources around that name and the Core i7 products starting now.”
Intel in its release did not however elaborate on i7’s evolving prospects over time. One thing is for sure ; i7 has definitely the sound of a cold-technical name for PC buyers.
Initial products based on this microarchitecture are expected to be in production in the fourth quarter of this year.
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