News Corp. (NWSA) Acquires Skiff E-Reader

Rupert Murdoch’s News Corp. (NWSA) today announced the acquisition of Skiff, the e-reader company backed by the Hearst Corporation.

News Corp. said the Skiff platform, which with its flexible screen has been touted as the next big thing in online newspaper publishing, “specializes in delivering visually appealing layouts for newspaper and magazine content.”

The move positions News Corp for stiff competition in an increasingly crowded e-reader space with the likes of Amazon’s (AMZN) Kindle, Sony Corp (SNE) and Apple’s (AAPL) iPad tablet.

News Corp. also said on Monday it made an investment in Journalism Online — a company founded by former Wall Street Journal Publisher L. Gordon Crovitz, Steven Brill and former cable exec Leo Hindery Jr. — that helps newspapers, magazines  and online-only publishers of quality content to collect revenue from their online readers.

“Both Skiff and Journalism Online serve as key building blocks in our strategy to transform the publishing industry and ensure consumers will have continued access to the highest quality journalism,” said Jon Miller, Chief Digital Officer of News Corp., in a statement.

The financial terms of the deals were not disclosed.

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