The NY Post reports that former White House Press Secretary and ex-Bush aide Ari Fleischer, has been hired by Tiger Woods in anticipation of his return to golf. Fleischer was previously brought in to help repair Mark McGwire’s steroid-shattered image a few years back.
According to the Post, “[Fleischer] has been huddling with Woods, plotting a strategy for his return to golf — at the Arnold Palmer Invitational starting March 25 at Bay Hill in Orlando.”
“They were in his living room this week going over a strategy for how to handle Bay Hill in two weeks,” one source told The Post.
The other source told The Post, “I would be shocked if he didn’t play the Arnold Palmer.”
Palmer himself reportedly has told some close confidants that Woods is definitely playing Bay Hill. Quietly, the people running the tournament are preparing for a larger-than-usual media crush.
In 2008 Ari Fleischer formed Sports Communications. The firm, which works with NFL teams and Major League Baseball, focuses on crisis response and control and is a joint venture with IMG Sports & Entertainment. According to The Post, Woods is represented by IMG.