Tim Cook Calls Apple (AAPL) Watch Orders ‘Extraordinary’

Apple (AAPL) CEO Tim Cook was spotted at the Apple Store in Palo Alto early Friday morning, where the tech giant hosted media to see for themselves how the Apple Watch try-on experience is like.

The Apple CEO told CNBC he was impressed with the enthusiasm behind Apple Watch, and that reaction to Apple’s newest product has been “extraordinary.” Cook, whose  wearable gadget of choice is a stainless steel model with a white band, also said that “customers have been giving us great feedback and orders have been great, as well.” Apple Watch became available for pre-order early Friday morning and sold out online within hours.

The newest innovative addition to Apple’s ecosystem ranges from $349 for a basic model to more than $10K. On April 24, consumers will be able to buy it at retail locations in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the U.S.

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