Apple (AAPL) has posted a new commercial for the iPhone 5s, called ‘Dreams,’ to its YouTube channel. Set to the song “When I Grow Up” by Jennifer O’Connor, the new ‘You’re more powerful than you think’ ad-series is a subtle way to highlight to the viewer the many different ways people use the iPhone rather than the device itself.
The advert highlights a specific set of apps by showing a number of iPhoners using the popular handset in various professional pursuits ranging from artists, to pilots, to doctors, health care officials and other professionals. The video ends with what is apparently Cupertino’s new favorite tagline “You’re more powerful than you think.”
Check out the full clip below:
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