Can the Blackberry (BBRY) Platform Make a Comeback?

Senior technology analyst and director of research at BGC Financial, Colin Gillis, and Interbrand Global CEO Jez Frampton discuss in this Bloomberg TV video, what makes a top global brand and if the Blackberry (BBRY) platform, which once used to rule the smartphone world, is going to catch up to Apple’s (AAPL) iOS or Google’s (GOOG) Android.

BBRY is up in early pre-market trading, gaining +0.12, or 1.16%, to $10.45. Through Wednesday’s close, the stock was up 15.3% since the start of the week.

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