Web search demands innovation and new methodologies on consistent basis to sustain its effectiveness. According to WSJ – Microsoft (MSFT) has announced plans at the company’s analyst meeting – to bring its Web search and search ads to social-networking site Facebook Inc.
Microsoft will be providing an application programming interface to Facebook where they will create a rich search experience for the Facebook users, projected to be launched in the fall. The news was announced by Microsoft’s Satya Nadella on stage at the company’s analyst meeting.
Facebook with more than 90 million members, and ranked as the 4th most-trafficked website in the world, can significantly help Microsoft’s ambitions of gaining more market share in the search space. Also, given Microsoft’s $240 million investment for a 1.6 percent stake in Facebook, it only makes sense that they’d get this deal.
WSJ notes, that the partnership will be for U.S. Facebook users only. The deal represents a clear challenge to Google Inc (GOOG), which commands the largest share of the search and search advertising market.