Tesla Motors (Ticker: TSLA) made interesting news last week with the launch of their new Model X SUV on the evening of September 30, but the stock continues to be relatively uninteresting in the securities lending market. While the stock price closed down approximately 3.4% the day following the unveiling, securities lending borrow rates continued to hover in the -0.70% to -0.90% range all of the prior week. On a more granular level there was a blip of increased short demand in the days leading up to Tesla’s model X show, but that quickly fizzled out suggesting traders saw little near term downside potential thereafter. The general public appears to be enthusiastic about Tesla, however this has not been reflected in the stock price over the past few weeks with gas prices dropping and Tesla having a history of setbacks as they release new car models. With expectations of gas prices to continue to fall, and skepticism surrounding Tesla’s ability to deliver cars to the consumers on time, we may see rates become more negative.