Options Activity Alert: DIS, VRA, PLCE

DIS – Walt Disney Co. – Just six weeks ago, shares in the operator of the happiest place on earth were hitting fresh all-time highs, peaking at $53.40 in the final week of September, on the heels of an impressive 40% rally since the start of 2012. More recently, however, the stock has been edging down off the September high, sliding roughly 6% ahead of Disney’s fourth-quarter earnings report released after the close on Thursday. Shares in Walt Disney Co. gave up another 5.75% today to trade at $47.17 just before midday on the East Coast after the company posted earnings in line with expectations and sales that missed analyst estimates. The final weeks of 2012 may see shares in Disney continue to pull back by the looks of activity in far out-of-the-money put options expiring in December. Some traders snapped up bearish contracts on DIS that may be profitable if shares slip to their lowest levels since May, purchasing around 1,000 puts at the Dec. $44 strike for an average premium of $0.58 apiece. Like-minded bears picked up roughly 400 puts at the lower Dec. $43 strike for an average of $0.40 apiece, and shelled out $0.29 per contract, on average, to buy more than 425 puts at the Dec. $42 striking price. Traders long the Dec. $42 strike puts stand ready to profit at expiration next month should Disney shares drop 11.5% from the current level to settle below an average breakeven price of $41.71.

VRA – Vera Bradley, Inc. – Fresh interest in Vera Bradley call options this morning suggests some traders are positioning for shares in the maker of handbags and accessories to rally as the 2012 calendar year draws to a close. The stock today trades down 2.5% to stand at $26.20 as of 11:30 a.m. ET. The jump in call activity arrives four weeks ahead of Vera Bradley’s third-quarter earnings report after the closing bell on December 6th. Perhaps strategists dabbling in upside calls anticipate strong gains in the price of the underlying post earnings. The Dec. $30 strike call is the most active contract changing hands on VRA this morning, with upwards of 1,100 lots in play at that strike versus open interest of just 13 contracts. It looks like most of the volume was purchased earlier in the session for an average premium of $0.78 apiece, thus positioning buyers to profit should shares in Vera Bradley surge 17.5% to exceed the average breakeven price of $30.78 by December expiration. Shares in the name last traded above $30.78 on October 25th.

PLCE – Children’s Place Retail Stores, Inc. – Investors in the specialty retailer of children’s apparel and accessories had a tough week, with shares in Children’s Place Retail Stores losing nearly 10% during the past three trading sessions to close at $56.16 on Thursday. Data released on Friday morning that showed consumer confidence at the highest level since 2007, however, saw shares in the retailer reverse some of the week’s losses during the first half of the trading day. PLCE shares are currently up better than 3.4% to arrive at $58.10 as of 12:15 p.m. in New York. Options traders positioning for the price of the underlying to extend gains next week picked up more than 1,100 calls at the Nov. $57.5 strike this morning for an average premium of $1.55 per contract. Call buyers stand ready to profit at expiration next week in the event that PLCE shares rally above a breakeven share price of $59.05. Intraday gains in the price of the shares find the price tag on the now in-the-money call options has increased more than 70% to $2.65 in early-afternoon trading. Upside calls may be attracting traders looking to position for gains in the stock price following the company’s third-quarter earnings report next Thursday.

About Caitlin Duffy 373 Articles

Affiliation: Interactive Brokers

Caitlin Duffy joined Interactive Brokers in 2009. In her role as Equity Options Analyst, Caitlin provides daily market commentary; highlighting various options trades, trading patterns and strategies of interest. Through Interactive Broker's webinar program, Ms. Duffy presents a number of educational, options-related events describing the theoretical pricing of options, the option Greeks as well as options strategies.

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