Great Escape: 63 M Spend 15 min per Day as Pretend Farmers

Cool infographic from the Atlantic on The American Identity According to Social Media.

• Americans are followers: Nearly half of all Americans are now members of at least one social network, double the proportion of just two years ago.
• Americans have a lot to say: Nearly half (48 percent) of all bloggers are based in the U.S.
• Americans like to give advice: 28 percent of U.S. adults say that they give advice about purchases on social networking sites.
• Americans are nostalgic: The average Facebook user has 229 friends. While less than 10 percent are college friends, more than 20 percent are friends from high school.
• Americans want to be distracted from reality: The more than 63 million active users of FarmVille spend an average of 15 minutes a day pretending to run a farm. Over the course of a year, that’s 5,475 minutes — the equivalent of a full-time job for over two weeks.
• Americans love routine: Of the more than 149 million Americans actively using Facebook, 70 percent of these active users in the U.S. log on to the social network daily.
• Americans are obsessed with celebrities: The five most followed Twitter accounts are those of Lady Gaga, Justin Bieber, barack Obama, Katy Perry, and Britney Spears.
• Americans love television and they like others to know it: 77 percent of Americans report they use social media to share their love of a show, 65 percent use it as a platform to help save their favorite shows, and 35 percent use it to try to introduce new shows to their friends.

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