Apple is World’s Most Valuable Trade Name

Thanks to the success of the iPad tablet and iPhone mobile – among both consumers and corporations – Apple (AAPL) has overtaken Google (GOOG) in becoming the world’s most valuable trade name with a projected brand value of more than $153 billion, FT reports. Apple has increased its brand value by $137 billion, or 859%, since 2006, according to new rankings published on Monday. The brand valuation compares with Apple’s market cap of nearly $320.5 billion, which is almost five times higher than in 2006. Google’s market cap is $172.1 billion.