U.S. Hotel Industry Data Shows Continued Decline

The U.S. hotel industry posted declines in three key performance measurements during the week of 22-28 March 2009, according to data from Smith Travel Research [STR].

In year-over-year measurements, the industry’s occupancy fell 12.3% to end the week at 56.6% (64.6% in the comparable week in 2008). Average daily rate dropped 8.8% to finish the week at US$99.77 (US$109.34 in the comparable week in 2008). Revenue per available room for the week decreased 20.0% to finish at US$56.50 (US$70.61 in the comparable week in 2008).

Denver, Colorado, was the only market among the Top 25 Markets to report increases in all three key performance measurements. [via Smith Travel Research]

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