GMCR – Green Mountain Coffee Roasters, Inc. – Shares of the specialty coffee and coffee maker company rallied more than 8.9% this morning to secure an intraday high of $27.34 perhaps on news imports of organic coffee into the U.S. and Canada exceeded 93 million pounds last year on rising demand. GMCR’s share price cooled slightly heading into mid-session with the stock currently up 6.37% to $26.70 as of 11:25 am (ET). Investors itching for continued bullish movement in the price of the underlying stock purchased at least 1,800 calls at the July $30 strike for an average premium of $0.36 apiece. Call buyers at this strike price stand prepared to profit should Green Mountain Coffee Roasters’ share price increase another 13.7% to surpass the average breakeven point at $30.36 by July expiration. The overall reading of options implied volatility on the coffee company is higher by 6.5% to 47.75% as of 11:30 am (ET).
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