SRX Health Stock Explodes as Eric Jackson Takes the Helm of Crypto Treasury

• SRx Health Solutions (SRXH) shares surged more than 104% to 62 cents in early trading following the announcement of a reverse merger with EMJ Crypto Technologies (EMJX), led by activist investor Eric Jackson.
• The combined entity, EMJX, will focus on a multi-asset digital treasury strategy investing in Bitcoin (BTC), Ethereum (ETH), and selected smaller cryptocurrencies, emphasizing active hedging, quantitative models, and AI-enabled risk controls to manage volatility.
• Eric Jackson will serve as founder, chairman, and CEO of EMJX post-closing, aiming to build a transparent, institutional-grade platform that prioritizes long-term capital reinvestment over dilution, with the deal subject to shareholder approval.

SRx Health Solutions Inc. (SRXH), a company previously focused on pet health and wellness products, experienced a dramatic share price increase of more than 104% in early trading on Tuesday, reaching 62 cents per share. This surge reflects strong market enthusiasm following the announcement of a definitive agreement for a reverse merger with EMJ Crypto Technologies (EMJX), a platform specializing in advanced digital asset treasury management.

The transaction positions activist investor and fund manager Eric Jackson, founder of Canada-based EMJ Capital, to lead the combined entity as chairman and CEO upon closing. Jackson, known for his insightful calls on undervalued technology and turnaround situations – including a notable influence on Opendoor Technologies (OPEN) and Carvana (CVNA) – brings extensive experience in identifying market inflection points.

EMJX distinguishes itself in the growing field of corporate digital asset treasuries by adopting a multi-asset approach, investing in Bitcoin (BTC), ethereum (ETH), and selected smaller cryptocurrencies, combined with active hedging strategies and AI-driven risk controls. This contrasts with earlier models that often relied on passive, single-asset holdings, which can expose companies to significant drawdowns during periods of cryptocurrency price declines. The platform’s quantitative models aim to manage volatility effectively, with goals of reinvesting generated capital to support long-term growth while minimizing shareholder dilution.

Eric M. Jackson stated, “Every major technology category goes through generational transitions. In digital assets, we believe the next phase is defined by disciplined risk management and multi-asset flexibility rather than single-asset exposure alone. Many digital-asset treasuries today function more like passive markers in the market — they rise and fall with price movements. EMJX is designed to operate more like a vessel with navigation systems, applying quantitative models and AI-enabled risk controls to help manage volatility across market cycles. Our objective is to reinvest capital back into the treasury over time rather than rely on dilution, and to build a transparent, institutional-grade platform with a long-term orientation. Platforms aren’t valued on what they hold – they’re valued on what they enable.”

The deal, unanimously approved by SRx Health Solutions’ board, requires shareholder approval and is anticipated to close in the first quarter of 2026. Post-closing, the combined company plans to operate under the EMJX name and seek a ticker symbol change, subject to regulatory approvals. This move enters a sector where investor sentiment remains sensitive to bitcoin’s fluctuations, yet corporate adoption of digital assets as treasury reserves continues to evolve, led by pioneers emphasizing strategic allocation and risk mitigation.

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