Apple Inc. (AAPL) will reportedly unveil a new Apple TV device at its World Wide Developers Conference in San Francisco this June, according to sources speaking to BuzzFeed News.
According to the report, the new Apple TV model will be dramatically different from the original one, and “undergird Apple’s vision of what the TV viewing experience should be, and to raise the table stakes in a set-top box market cluttered with barely differentiated devices from Amazon (AMZN) Fire TV, Roku 3, and others.”
The report speculates that the new set-top box will use the tech giant’s latest A8 system-on-chip or some variation of it and support Siri voice control along with a new remote control.
It was also suggested that Apple TV will include support for Homekit-enabled home automation devices – which include everything from lights to garage door openers.
Cupertino is also believed to be working on a 25 channel subscription internet TV service, which will cost users approximately $30 to $40 a month and could be revealed at the same time.
BuzzFeed’s John Paczkowski summed up the report by noting that “the debut of a next-generation set-top box is a tacit acknowledgment that the device, which it long described as a hobby, is quite a bit more than that — a growth business. And now, with an internet TV service that seems likely to actually see the light of day, the company could be poised to push it to the next level.”
Shares in the $734 billion company fell 1.25% on Friday to close at $125.90.
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