Apple TV (AAPL) is definitely no longer a hobby for the tech giant. The company is thinking bigger.
In a U.S. Federal Communication Commission filing from Comcast Corporation (CMCSA) andTime Warner Inc (TWX), in which they defend their impending merger, there’s is a brief mention that Apple is developing a new version of the Apple TV. Specifically, the filing said Apple is exploring the development of a new set-top box.
Here’s the key paragraph from the filing [via 9to5mac] that mentions Apple’s new TV product.
“Today, Google competes as a network, video, and technology provider, and 8 out 9 of the next Google Fiber markets the company announced are in Comcast or TWC areas. Apple tablets are viewing platforms for cable services even while Apple offers an online video service, Apple TV, and explores development of an Apple set-top box. Microsoft just announced that it will feature ads on the Xbox One, creating a new video advertising platform. And just last week, Amazon announced its own set-top box while it continues to leverage its unequaled sales platform and family of competitive tablets to promote its burgeoning Prime Instant Video business.”
The mention of a new Apple TV comes in line with recent reports and rumors which have suggested that Apple was working with Comcast about teaming up on a streaming-television service that would be included on a future Apple set-top box. According to 9to5Mac’s Mark Gurman, the new Apple TV was supposed to launch in April. However, it’s possible that the unveiling of the new device has been delayed while the cable companies work on their merger.
emphasis added
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