A new report from 9to5Google.com says that Google (GOOG) is in the process of launching its own brick-and-mortar retail stores in the U.S., selling Google-branded hardware including the much-anticipated Google Glass — eyeglasses with capabilities similar to that of smartphone.
Citing an ‘extremely reliable source’, 9to5Google.com’s Seth Weintraub says the company wants to get its Nexus tablets, Chromebooks laptop computers and new upcoming products directly into the hands of prospective customers.
“Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase,” he wrote.
Weintraub also notes that the decision to open these outlets originated from Google’s plans to make Google Glass available to the public. The leadership felt that a product like the Google Glass, which could make wearable computing mainstream, will have to be experienced by the average consumer in real-time before they decide to make a purchase. Google’s glasses are expected to retail from between $500 to $1,000.
The report further stated, “Along with Glass, Google will have an opportunity to demonstrate other upcoming and Google X projects like driverless cars and mini-drone delivery systems at its stores.”
The search giant reportedly wants its stores up and running in time for this year’s holiday shopping season.