Apple (AAPL) has just lunched two new energetic television spots for the iPad and iPad mini on its YouTube channel. Both ads, called ‘Alive‘ and ‘Together‘, highlight some of the 300,000+ apps designed specifically for Apple’s tablet lineup.
The ads, which seem to have a very different style from Apple’s previous iPad commercials, appeared to be aiming squarely at the fact that both, the full size iPad and iPad mini, offer innovative and visually arresting apps that inspire creativity and imagination.
The new ads present the iPad models running several applications, including AmpliTube, Style.com, FaceTime, iMovie, iBooks, Toca Hair Salon, and Vimeo.
And here’s Together:
Apple has introduced a companion billboard campaign, as well to draw attention to its strong software lead ahead of Google (GOOG)’s Android and other mobile platforms.