After announcing in June the launch of Technorati Media and end of August the acquisition of BlogCritics, one of the oldest online blog networks – Technorati announced Wednesday another buy, that of a small LA-based online ad network AdEngage.
The LA-based ad network, which serves as the link between publishers and advertisers, operates a major online advertising network that displays over 12 billion ads on over 4,500 websites each month. The online advertising network and advertising exchange has been operational since fiscal 2004.
Technorati said that since its ultimate goal is that of helping bloggers at all levels make money, it will launch the “Technorati Engage Private Alpha”, a self-service ad network which offers AdEngage’s existing text and PhoText products for blogs and social media sites.
Technorati also said that next month, with the public beta launch, it will add a 125×125 square, which is one of the leading ad formats in the blogosphere.
The terms of the deal were not disclosed but AdEngage is expected to continue to operate as a standalone entity and grow its existing business based on its current self-serve advertising network.