Ford Motor Company (F) looks forward to widening its market share through its accelerated product transformation plan: “One Ford.”
Incorporating key objectives such as shifting focus from trucks to small cars, delivering more vehicles from fewer core platforms and implementing cost reduction efforts, the plan continues to have a favorable impact on the stock. In 2009, the plan already turned in a profit after 4 years. Furthermore, it helped the automaker gain market share in the U.S.
In addition, favorable net pricing and improved Ford Credit results are driving Ford’s earnings. We also expect the company to benefit significantly from its focus on emerging markets. These factors have led us to continue with our Outperform recommendation on the stock with a target price of $14.