Sprint now an acquisition target

By Ron Haruni|Mar 7, 2008, 2:31 PM|Author's Website  

Sprint’s (NYSE: S) reputation for its bad customer service, indifferent management style towards customer problems and its poor network coverage ; is nothing new. That’s why it shouldn’t come as a surprise of the telecom company becoming an acquisition target.

According to Kansas City Star , Sprint Nextel may be a takeover target to one of the nation’s largest investment banking firms. Deutsche Telekom, owner of T-Mobile and the world’s sixth largest phone company, may consider acquiring Overland Park-based Sprint to block a price war in the mobile phone industry, analysts for Merrill Lynch speculated in a report Thursday.

In such a price war scenario, we think T-Mobile would face the most pressure, and Deutsche Telekom would see increased urgency to drive market repair,” Merrill Lynch said .

Sprint, the nation’s third largest wireless company, after Verizon Wireless and AT&T Wireless, has about 54 million customers.

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