CPB – Campbell Soup Company – Bullish options investors are scooping up out-of-the-money call options on the global manufacturer and marketer of convenience food products this morning with shares of the underlying stock up more than 1.25% to arrive at $35.76 as of 11:15 am (ET). CPB was rated new ‘hold’ at Keybanc Capital Markets today. Traders expecting Campbell’s shares to continue to appreciate during the next five months to expiration purchased approximately 5,400 calls at the November $40 strike for a premium of $0.40 per contract. Call buyers are poised to profit should the food maker’s shares jump 13.00% over the current price of $35.76 to surpass the effective breakeven point to the upside at $40.40 by November expiration day. The majority of the 6,417 lots of previously existing call open interest at the November $40 strike were likely purchased back on April 12, 2010. Thus, investors buying calls at that strike today appear to be augmenting bullish stances on Campbell Soup Co. Options traders exchanged 6,130 calls at the November $40 strike as of 11:25 am (ET).