Today, internet giant Yahoo! (YHOO) and the world’s largest mobile-phone maker Nokia (NOK), announced a worldwide strategic alliance to extend the reach of their online services.
As part of the deal :
- Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.”
- Yahoo! will become the exclusive, global provider of Nokia’s Ovi Mail and Ovi Chat services branded as “Ovi Mail / Ovi Chat powered by Yahoo!”
- Nokia and Yahoo! plan to work on ID federation between their services, beginning by making it easy for people to use their Ovi user IDs across select Yahoo! properties to easily access the online content and services they need.
The first combined offerings are expected to be available in the first half of FY2010, with global availability set for FY2011.
“Delivering great user experiences – both online and on your mobile – is what this alliance is all about,” said in a statement Nokia CEO Olli-Pekka Kallasvuo. “We’re enabling millions of Yahoo! customers in key markets including North America to discover the unique capabilities that Ovi Maps brings..”
“What a combination,” said Carol Bartz, CEO, Yahoo!. “We’re excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile Web, particularly in emerging markets where we are seeding the next generation of Yahoo! users..”