It’s official. CNBC’s most prominent on-air personality, Charlie Gasparino – the financial network’s on-air editor ; who has been largely responsible for breaking some of the biggest stories affecting the financial markets during the recent recession, is leaving the network to join Fox Business Network.
According to Kevin Magee, FOX Business Network’s (FBN) Executive Vice President, Mr. Gasparino has signed a multi-year deal with FBN and will serve as a senior correspondent, appearing across all programming to provide market updates and breaking news reports. He will make his debut on the network on Monday, February 22nd.
In making the announcement Magee said, “We are tremendously excited to have Charlie join the FOX Business family. His breaking news reports during the most recent economic crisis have proved invaluable and we look forward to adding his in-depth reporting to the network.”
Before joining CNBC, Mr. Gasparino — the latest in news starpower to be lured to FBN (both Don Imus and John Stossel have joined the network in the past year) — was a senior writer at Newsweek magazine where he broke major stories involving Wall Street and corporate America. Prior to Newsweek, Gasparino served as a writer for the Wall Street Journal where he was nominated for the Pulitzer Prize in beat reporting in 2002 and won the New York Press Club award for best continuing coverage of the Wall Street research scandal.
With the hiring of Gasparino, FBN is clearly demonstrating that it is doing much more than just trade punches — as some suggest – with CNBC. And while it is naive to think CNBC — which has enjoyed a near-monopoly in the business-news segment, will be knocked down right away, the reality is the network is finally realizing its false sense of security.