Google Launches Insta-delivery Service in NYC and LA – GOOGL

Google (GOOGL) said Monday it is launching a same-day delivery service called Google Shopping Express in both Manhattan and West Los Angeles. The insta-delivery service from selected stores is already available in the San Francisco Bay Area.

Google has partnered with major retailers like Costco (COST), Walgreen’s (WAG), Target (TGT), Staples (SPLS) and Toys “R” Us and allows customers to browse stores on their website or apps and receive their orders in a matter of hours. Shopping categories include groceries, health and beauty, home decor and appliances, toys and apparel. Google assures customers “there are no surcharges or mark-ups, products cost exactly what they would in-store.”

“With Google Shopping Express, there’s no need to schlep around town in a cab or sit in traffic while carrying home clunky, heavy items,” Google Shopping Express GM Jenna Owens wrote in a post on Google’s blog. “All you have to do is browse products from many of your favorite local stores at google.com/express, select a delivery window that works for you, and receive your order later that day. You can also order easily through our Android and iOS apps to shop even when you’re on the go.”

Customers can sign up for a six-month trial for free, unlimited deliveries and a $10 credit. Otherwise, there is a $4.99 per store fee.

Google said is working to bring the delivery service to Brooklyn and Queens in New York, and other parts of Los Angeles “in the coming months.”

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